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Indie Biz Story time: Julia Beam, Grow Preschool

Inspiring connection, inspiration, and education through shared experience.



Meet Julia Beam, Owner of Grow Preschool



-WHAT PRODUCT OR SERVICE DO YOU PROVIDE TO YOUR COMMUNITY? AND FOR HOW MANY YEARS?

10 years of educating preschoolers


-THREE WORDS THAT REPRESENT YOUR BRAND STORY.

Lead, Love, Local


-WHAT DETERMINING FACTORS ENCOURAGED YOUR DECISION TO LAUNCH THIS PARTICULAR BUSINESS?

Passion for teaching children and the need for a balanced program


-HOW DO YOU MEASURE THE SUCCESS OF YOUR BUSINESS?

Testimonials, Registration, Retention


-DO YOU BELIEVE YOU NEED TO BE AN EXPERT IN YOUR FIELD TO START YOUR OWN BUSINESS?

Yes


-SHARE ONE ASPECT OF BUSINESS OWNERSHIP THAT CAME AS A SURPRISE TO YOU.

Plumbing


-WHAT ASPECT OF MARKETING, DEVELOPMENT OR JUST YOUR GENERAL OPERATIONS FEELS CHALLENGING TO YOU.

Online grouping/emails, managing waitlists


-ARE THERE ANY ASPECTS OF YOUR BUSINESS THAT FEEL EFFORTLESS FOR YOU?

Loving the children


-HOW WOULD YOU RESPOND TO A NEW BUSINESS OPENING IN YOUR IMMEDIATE AREA, OFFERING SIMILAR PRODUCTS OR SERVICES?

Positively


-HOW DO YOU MANIFEST MORE BUSINESS WHEN FACED WITH A SLOW WEEK, MONTH, QUARTER, OR YEAR?

Perseverance


-WHERE DO YOU SEE YOUR INDUSTRY IN FIVE YEARS?

Still "growing"


-LOOKING BACK, IS THERE ANYTHING YOU WOULD HAVE DONE DIFFERENTLY WHEN STARTING YOUR BUSINESS?

I would have done more parent education

*Brilliant insight! Let's talk about this more below!


-SHARE ONE OF YOUR BIGGEST SUCCESSES AS A BUSINESS OWNER? WHAT WAS YOUR BIGGEST MISTAKE?

Success is the student, family, and staff retention. The mistake would be not buying the building even sooner.


-HOW DOES YOUR COMMUNITY POSITIVELY ENGAGE WITH YOUR BUSINESS OR LOCAL BUSINESSES IN GENERAL?

Our families build relationships with each other which is lovely to see.


-WHAT’S THE BEST PIECE OF ADVICE SOMEONE GAVE YOU WHEN STARTING YOUR BUSINESS?

Don't point out any perceived flaws in your building.


-WHAT ADVICE DO YOU WISH SOMEONE WOULD HAVE TOLD YOU?

You do not have to respond to emails and texts 24 hours a day 7 days a week.


Learn more about Grow!


 

Let's Talk About Educating Your Audience

Julia mentioned that looking back, she would have invested more time in educating the parents. Educating your audience is highly valuable and often overlooked in your marketing campaigns.


When you take time to educate your audience you:


-Establish yourself as an expert in your industry.

-Cultivate understanding and awareness regarding the importance and value of the product or service you provide.

-Validate the interest your audience has for your product or service, nurturing the relationship you have with existing clients, and increasing the conversion with potential leads.



Education Campaign Topics:


Depending on your business, product, or service offering, many of the campaign objectives below will support your business in establishing and growing value through education.


-Product or service benefits

-Product or service acquisition details

-Seasonal or rotating product or services

-Source or origin information pertaining to your product offering

-Owner and/staff stories

-Basic operations information


 


Questions about integrating an education component into your marketing strategy?

Message us today to learn how the Bowerbird Agency can help you create effective and engaging content to grow your business.




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