Beyond the Feed: Marketing Clarity Workbook | The Bowerbird Agency
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Be Everywhere That Matters—Not Everywhere at Once.
 
If you’ve ever asked,
“Do I need to be on TikTok?”
“Is print dead?”
“Which platforms are right for MY audience?”
This guide is for you.
 
The algorithm doesn’t grow businesses — strategy does.
This strategic marketing workbook was built for small business owners, in-house marketing teams, and consultants ready to move beyond guesswork. Whether you’re managing marketing for a local service provider, a product-based business, or a hybrid brand, this kit walks you through how to attract the right audience across platforms that actually drive engagement and sales.
Inside, you’ll find:
 
Forget the Feed Presentation Guide
A complete session outline and workbook to help you clarify your customer profile, buying behaviors, and where to focus your marketing energy.
Audience Discovery Quiz + Persona Builder
A multiple-choice assessment that defines your ideal audience by age, income, values, decision-making habits, and more.
Empathy Mapping Worksheet
Clarify the thoughts, frustrations, and needs your ideal customer experiences before choosing a solution like yours.
Platform Strategy Workbook
Prioritize the right platforms based on your customer’s behavior and eliminate time-wasting tactics that don’t convert.
Messaging Hooks + CTAs by Persona Type
Plug-and-play content prompts to help you write high-converting headlines, captions, and calls-to-action tailored to your audience type.
Bonus: Omnichannel Marketing Template + Platform Guide
Build a simple, sustainable marketing strategy across social, search, email, in-person, and paid media platforms.
 
Ideal For:
  • Service-based businesses and consultants
  • Product-based retailers and eCommerce brands
  • In-house marketing teams
  • Marketing professionals and vCMOs
  • Agencies building smarter, client-first strategies
  •  
Pair with a 1:1 Consulting session to maximize your campaign strategy!

Beyond the Feed: Marketing Clarity Workbook

$55.00Price
Excluding Sales Tax

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