Stop Chasing Shiny Objects: Why Your Small Business Needs a Focused Marketing Strategy (and How to Get One)
Feeling overwhelmed by the ever-changing world of digital marketing? You're not alone. Many small business owners find themselves jumping...
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Marketing tips, tools, and techniques to help small businesses grow and thrive
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2 min read
Beyond Likes: Why Organic Social Media Isn't Enough (Anymore)
Remember when you could post something on Facebook and your entire audience would see it? Those days are long gone. While organic social...
2 min read
The Content Multiplier: How to Get More Mileage from Your Marketing Efforts
Are you tired of feeling like you're constantly creating content, but not seeing the results you want? Do you wish there was a way to get...
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Small Biz Saturday: For Service Providers
Small Business Saturday is a fantastic opportunity for service-based businesses to shine! Here's how you can leverage the day to attract...
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DIY Marketing Hitting a Wall? Time to Call in the Pros!
We applaud the entrepreneurial spirit! Tackling your marketing in-house is a great way to get started, but there comes a point where DIY...
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5 Bowerbird-Approved Strategies to Boost Q4 Sales for Hyper-local Retail and Service-based Businesses
As the year winds down and Q4 approaches, hyper-local retail and service-based businesses are at a critical juncture to maximize their...
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The Hidden Costs of DIY Marketing: When Cutting Corners Hurts Your Business
In today's competitive landscape, businesses are constantly looking for ways to cut costs. One area that often gets targeted is...
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Hyperlocal Hashtags: The Secret Weapon for Local Service Businesses
In the digital age, local service businesses face a unique challenge: How do you cut through the noise and reach potential customers...
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Paid Ads Without a Digital Footprint? You're Burning Money, Not Building a Brand
In today's digital age, it's tempting to think that the fastest way to success is by investing in flashy ads and clever marketing...
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Confession Time: Why We Focus on Substance Over Trends
In the ever-evolving landscape of social media, it’s easy to get caught up in the whirlwind of viral trends and fleeting entertainment....
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Organic Social Media is Not Enough: Why Diversifying Your Marketing Efforts is Essential for Business Success
While organic social media marketing has its value in your marketing strategy, relying solely on this channel will limit your reach.
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Growing Leads with an Effective Omni-Channel Marketing Strategy for B2B Service-Based Businesses
In the last 5-10 years, lead generation for service based B2B businesses has changed significantly. Gone are the days where B2B...
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Utilize Consumer Spending Data to Amplify your Messaging and Increase Sales in Q2
Consumer spending habits change with the seasons…or quarters as we typically call them. Q2 brings significant changes in how and what...
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A Comprehensive Guide to Auditing Your Business's Digital Footprint
In today's digital age, a business's online presence is a critical component of its overall success. A well-managed digital footprint can...
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Unlocking Organic Discovery: Harnessing the Power of Keywords in Social Media
In the vast realm of social media, where countless voices compete for attention, utilizing keywords strategically can be a game-changer...
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The Power of Repetition
Social media is a crucial platform for small business owners to connect with their target audience and drive growth. However, with the...
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Should I pay for Advertising?
As a small business owner, we are often wondering if and when to save time spent creating targeted campaigns by investing in paid...
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3 ways to increase engagement on social media platforms:
You have spent hours and hours, day after day, month after month, year and after year creating content to appeal to your audience....
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15 Social Media Prompts for Retail
Shop owners, here are 15 prompts to inspire your social media marketing journey and increase your efficacy across platforms! 1. Share a...
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Grow your business by adding value to your products or services
Adding value to your products or services will grow your business! Here are some tips to help you get started: 1. Identify your...
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