top of page
blog
Marketing tips, tools, and techniques to help small businesses grow and thrive
Search


Don’t Just Post. Position.
As a small business owner or marketing manager, staying ahead of ever-changing algorithms and tactics can feel like a full-time job. But...
1 min read


You're not just marketing to humans anymore. AI is watching, learning, and recommending.
As artificial intelligence tools like ChatGPT, Google’s Gemini, and others become more common in consumer search, small businesses are...
1 min read


Pride Is More Than a Month—It’s a Mindset That Builds Better Brands
At The Bowerbird Agency, we don’t treat inclusivity as a checkbox or a seasonal strategy. It’s part of who we are. Not because it makes...
2 min read


Why Your Marketing Isn’t Working (What to Do About It, And the DIY Tools That Will Finally Get It On Track)
You’ve posted. Boosted. Reposted...But despite all that effort… your inbox is quiet, your sales are flat, and you’re left wondering:...
3 min read


Should You Move Away from Meta? The Pros and Cons of Alternative Social Media Platforms
For years, Meta (formerly Facebook) has dominated the digital marketing landscape, offering businesses powerful tools to reach their...
3 min read


Instagram's 4:5 Update: A Small Business Owner's Guide to Crushing It
Heads up, entrepreneurs! Instagram has officially ditched the square and embraced a new 4:5 vertical format for its photo grid. While...
2 min read


Navigating the 2025 Marketing Maze: Why Established SMB Owners Are Outsourcing
You've built a thriving business. You're an expert in your field, you understand your customers, and you're passionate about what you do....
3 min read


Stop Chasing Shiny Objects: Why Your Small Business Needs a Focused Marketing Strategy (and How to Get One)
Feeling overwhelmed by the ever-changing world of digital marketing? You're not alone. Many small business owners find themselves jumping...
2 min read


Beyond Likes: Why Organic Social Media Isn't Enough (Anymore)
Remember when you could post something on Facebook and your entire audience would see it? Those days are long gone. While organic social...
2 min read
bottom of page