Marketing can feel like a guessing game for small business owners. You’re told to post more, email more, spend more, but how much is actually enough  to make a measurable impact? At The Bowerbird Agency, we believe data should guide every marketing move. Here’s a look at what businesses can realistically expect from different levels of marketing effort—based on current benchmarks, not wishful thinking. 1. No Marketing Reality: You’re invisible unless someone already knows you

Building a thriving community is essential for any brand, organization, or group aiming to foster loyalty, increase engagement, and...

The holidays are make-or-break for many small retailers. With shipping delays, inflation, and cautious shoppers, you need a plan that...

As a small business owner or marketing manager, staying ahead of ever-changing algorithms and tactics can feel like a full-time job. But...

As artificial intelligence tools like ChatGPT, Google’s Gemini, and others become more common in consumer search, small businesses are...

At The Bowerbird Agency, we don’t treat inclusivity as a checkbox or a seasonal strategy. It’s part of who we are. Not because it makes...

You’ve posted. Boosted. Reposted...But despite all that effort… your inbox is quiet, your sales are flat, and you’re left wondering:...

For years, Meta (formerly Facebook) has dominated the digital marketing landscape, offering businesses powerful tools to reach their...

Heads up, entrepreneurs! Instagram has officially ditched the square and embraced a new 4:5 vertical format for its photo grid. While...