Pride Is More Than a Month—It’s a Mindset That Builds Better Brands

At The Bowerbird Agency, we don’t treat inclusivity as a checkbox or a seasonal strategy. It’s part of who we are. Not because it makes for good optics—but because it makes for better outcomes, better work, and better relationships. Every brand we build, every voice we elevate, every story we help tell—it’s all rooted in the belief that people deserve to feel seen, valued, and celebrated for who they are.

And that belief? It doesn’t just feel good. It works.

The Real ROI of Inclusion

There’s a growing body of research that confirms what many of us already know at our core: inclusion isn’t just the right thing to do—it’s a powerful catalyst for performance.

According to Deloitte’s 2023 Equity Imperative study:

• Organizations with inclusive cultures are 2x as likely to meet or exceed financial targets

• 3x as likely to be high-performing

• And 6x more likely to be innovative and agile

McKinsey backs this up with hard numbers. Their Diversity Wins report shows that companies with diverse leadership teams are 36% more likely to outperform their less-diverse peers.

So yes, inclusion matters. Not just morally, but materially. And especially during PRIDE, it’s worth repeating: representation is good business.

Why PRIDE Still Matters in Marketing

Pride Month is about honoring the LGBTQ+ community—its history, its struggles, its brilliance, and its future. But it’s also a reminder to ask harder questions as business owners and marketers:

• Are we creating spaces where LGBTQ+ customers and team members feel safe and celebrated year-round?

• Are we building brand language, visuals, and campaigns that reflect real diversity—not just performative nods?

• Are we letting lived experience inform our messaging, not just our marketing calendars?

Because in a world that’s watching more closely than ever, it’s not about getting it perfect—it’s about being authentic, intentional, and unwavering in our values.

Inclusive Brands Don’t Just Survive—They Lead

The brands that rise above the noise? The ones that aren’t afraid to show up, stand up, and speak up. They don’t just “support Pride” with a rainbow logo—they integrate inclusion into hiring practices, product design, campaign strategy, and community involvement.

We’ve seen this firsthand with our clients. The businesses that prioritize people over performative marketing? They build deeper loyalty, attract more aligned customers, and create cultures that retain top-tier talent.

Because when people feel like they belong, they show up with more creativity, more commitment, and more connection.

How We Show Up at Bowerbird

We believe marketing is about meaningful connection—and connection doesn’t happen without authenticity. That’s why we:

• Champion inclusive storytelling across every campaign we build

• Design brands that reflect the beautiful spectrum of the human experience

• Advocate for equity in the rooms where strategy is decided

• Work with businesses who are ready to walk the walk—not just wave a flag in June

Inclusion Is an Ethos. Pride Is a Promise.

This Pride Month, we’re not here to make a one-time statement. We’re here to affirm the ongoing truth that diverse voices make marketing more powerful, leadership more dynamic, and businesses more resilient.

You don’t have to choose between what’s right and what works.

Inclusion is both.

And at The Bowerbird Agency, we’ll keep building the kind of brands that prove it.

Sources:

• Deloitte – The Equity Imperative (2023)

• McKinsey & Company – Diversity Wins (2020)