LOCAL LAUNCH LAB™
The Local Launch Lab™ is an 8-week workshop for local-facing businesses that want to turn chaos into clarity. You’ll learn how to plan, manage, and measure your own marketing with expert guidance and real-world tools you can use every day.
Q1 Series
Every Sunday
January 11, 18, 25, February 1, 8, 15, 22, March 1
Meeting once weekly for 8 weeks
6:30-8:00 pm
Q2 Series
Every Monday
March 16, 23, 30, April 6, 13, 20, 27, May 3
Meeting once weekly for 8 weeks
6:30-8:00 pm
WHO IT'S FOR
This workshop is built for:
Local-Facing businesses
Small business owners who wear every hat
Retail, service, and hospitality brands that rely on local visibility
Entrepreneurs ready to manage their own marketing with confidence
Teams who want systems, not stress
If you’ve ever said, “We’re posting, but nothing’s really connecting,” this is your space to reset, rebuild, and relaunch your marketing the right way.
WHAT YOU'LL LEARN
Over 8 weeks, you’ll master the foundations of a sustainable, omnichannel marketing system.
We’ll cover:
Audience Clarity :
Who you’re really talking to and what drives them
Channel Alignment:
How to connect your website, social, and email into one consistent experience
Content Systems :
Planning and creating marketing that doesn’t burn you out
Visibility & SEO Basics :
How to be found online without paying for ads
Local Growth Strategy :
Turning community awareness into consistent sales
Analytics Made Simple:
What to track, how to read it, and what it means
Brand Consistency :
Building a recognizable presence across every touchpoint
Action Planning :
Creating your 3-month local marketing roadmap
Every session blends practical teaching with guided worksheets, brand-building exercises, and peer discussion.
WHAT YOU'LL WALK AWAY WITH
Over 8 weeks, you’ll master the foundations of a sustainable, omnichannel marketing system.
By the end of this workshop, you’ll have:
A complete marketing plan customized to your business
Templates, systems, and schedules built for your local market
Real data to guide your next 90 days
Clarity, confidence, and control over your marketing
You won’t just understand marketing, you’ll know exactly what to do next.
WORKSHOP FORMAT
Over 8 weeks, you’ll master the foundations of a sustainable, omnichannel marketing system.
8 weeks / 1 session per week
In-Person Sessions
Includes digital worksheets, templates, and resources
Led by The Bowerbird Agency Founder, Alexis Jenssen, creator of the Beyond the Feed™ strategy and the Little Bird Library™ tools & resources library
INVESTMENT
$500 Full Workshop
Limited seats for personalized support.
FAQ
Do I need marketing experience?
Not at all. We teach you everything step-by-step.
Is this just social media?
No. You’ll learn to connect your social, email, website, and local visibility into one cohesive system.
Will I get templates?
Yes, every module includes editable templates, checklists, and guides.
Can I bring a team member?
Yes! Co-owners and core team members who are directly involved in your business’s marketing or operations are welcome to participate. Please let us know in advance so we can confirm space based on class size.
Each registration covers one participant. A discounted add-on rate is $250 for verified co-owners or internal team members who contribute to your marketing or management. Please contact us before the first session to confirm eligibility and reserve your seat.
WHICH WORKSHOP IS RIGHT FOR ME?
Not sure where to start?
Use the chart to see which workshop fits your stage of growth. Many business owners begin with the Local Launch Lab, then advance to the DIY: Omnichannel Marketing Workshop to take full control of their marketing strategy.
