Beyond the Feed™: Marketing Collective
Ongoing Strategy-First Marketing Consulting for Small Business Owners
& Marketing Teams
Most small businesses don’t need more content.
They need clarity, direction, and a marketing system that actually works together.
The Beyond the Feed™ Marketing Collective is an ongoing consulting membership designed for business owners and marketing leads who want expert guidance, practical strategy, and long-term alignment across every marketing channel they use.
This is not a course.
This is not just social media coaching.
This is real consulting support, delivered monthly, with tools and access normally reserved for full-service clients.
"Alexis is truly masterful at what she does. She is a real partner and collaborator. She gives 110% and is always at least two steps ahead of us. It is truly a delight to work with her, and her team. She is always looking ahead and has a strong touchstone on what is happening in our current market as well as what the trends are for the future."
-Heide, VCMO Client since 2024
Who the Marketing Collective Is For
The Marketing Collective is built for:
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Small business owners managing their own marketing
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Service-based businesses and local brands
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Retail, hospitality, and community-focused businesses
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In-house marketers without a senior strategist on staff
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Teams that want structure without outsourcing everything
If your marketing feels scattered, reactive, or disconnected, this membership gives you a clear path forward.
What We Work On Together
Each month is driven by member needs, but common focus areas include:
Clarifying marketing priorities and goals
Choosing the right platforms for your audience
Aligning messaging across channels
Turning visibility into leads and inquiries
Improving consistency without burnout
Building marketing systems that scale with your business
This is strategic support you can actually use, not theory.
Why the Marketing Collective Works
Social media alone is not a strategy.
Marketing without alignment wastes time and money.
The Marketing Collective gives you:
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Ongoing access to senior-level marketing expertise
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A clear structure for decision-making
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Tools that reduce guesswork
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Support that grows with your business
It is designed to replace confusion with confidence.
What’s Included
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Monthly 60-minute live 1:1 consulting call
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Strategic guidance across social, email, website, SEO, and local marketing
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Full access to the Little Bird Library of marketing templates and tools
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Bi-weekly industry insights, platform updates, and trend analysis emails
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Member-only discounts on website design
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Preferred pricing on SEO services
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Discounts on print design, printing, and custom asset creation
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Support designed for small business owners and in-house marketers
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Month-to-month membership with limited spots
GREAT FOR SMALL BUSINESSES
Beyond the Feed™ Marketing Collective
500
Every month
Ongoing strategy-first marketing consulting for small businesses that want clarity, alignment, and smarter marketing systems beyond social media.
Valid until canceled
FREE + Unlimited Access to the Little Bird Library
Discounts on Website Design, Asset Creation, and Printing
Bi-Weekly Emails with Updates, Trends, and Industry News
NOTE: You’ll need to request to become a member before checkout so you can access the Collective dashboard and resources immediately after joining.
Frequently Asked Questions
Beyond the Feed™ Marketing Collective
What is the Beyond the Feed™ Marketing Collective?
The Marketing Collective is an ongoing consulting membership that provides small businesses with strategic marketing guidance, tools, and expert support. Members receive monthly 1:1 consulting sessions, access to the Little Bird Library, industry insight emails, and preferred pricing on select services.
This is not a course or a coaching program. It is strategy-first consulting designed to support real business decisions.
Who is this membership best suited for?
This membership is ideal for small business owners, local brands, service-based businesses, and in-house marketers who want clarity, alignment, and senior-level guidance without outsourcing full-service marketing.
If you are actively managing your marketing and want expert direction, this membership is a strong fit.
Are the consulting sessions group-based or 1:1?
All consulting sessions are 1:1.
Each member receives a dedicated 60-minute private consulting session every month with The Bowerbird Agency.
This ensures conversations are specific to your business, your goals, and your challenges.
How many members are accepted?
The Marketing Collective is intentionally limited to 15 active members at a time. This cap ensures availability, depth of support, and a high-quality experience for every member.
Once capacity is reached, enrollment will close and a waitlist will open.
Is content creation included?
No. Content creation, website design, SEO implementation, print design, and asset creation are not included in the monthly membership. Members receive preferred pricing and priority access to these services through The Bowerbird Agency.
What is the Little Bird Library?
The Little Bird Library is The Bowerbird Agency’s collection of strategic marketing templates, tools, and planning resources. Members receive full access for as long as their subscription remains active.
What types of topics are covered during 1:1 sessions?
Sessions are tailored to your business, but commonly include:
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Marketing strategy and prioritization
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Platform and channel selection
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Messaging and positioning
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Campaign planning and alignment
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Website, email, and SEO guidance
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Local visibility and discovery
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Decision-making support for upcoming initiatives
Is there a minimum commitment?
Yes. The Marketing Collective requires a three-month minimum commitment. This allows time for meaningful strategy development and implementation.
After the initial period, the membership continues month-to-month with 30 days’ written notice required to cancel.
Can I cancel at any time?
After the initial three-month commitment, you may cancel with 30 days’ written notice. Membership remains active and billable during the notice period. All payments are non-refundable.
What kind of businesses is this not a good fit for?
This membership may not be a good fit if:
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You are only looking for done-for-you execution
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You want one-off advice without ongoing engagement
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You are not currently working on your marketing
The Collective works best for businesses ready to apply strategic guidance consistently.
How is this different from full-service marketing?
Full-service marketing includes execution handled by our team. The Marketing Collective provides strategy, guidance, and support so you can execute internally or with trusted partners.
Many members use the Collective to strengthen their internal efforts or prepare for future full-service support.
How do I join if the Collective is full?
When the Marketing Collective reaches capacity, enrollment closes and a waitlist opens. Businesses on the waitlist are notified first when a space becomes available.