Beyond the Feed™:
BUILD YOUR OMNIMARKETING STRATEGY
Build a marketing system that actually works. Online and in your local community. An 8-week live workshop for North Carolina small business owners ready to streamline marketing, grow visibility, and connect with local customers across every channel.
Q1 Series:
Every Tuesday
January 12, 19, 26, February 2, (break January 9)16, 23, March 2, 9
8 weekly 90-minute sessions
6:30-8:00 pm
Q2 Series:
Every Tuesday
March 17, 24, 31, April 7, 14, 21, 28, May 5
8 weekly 90-minute sessions
6:30-8:00 pm
WHO IT'S FOR
Beyond the Feed™ is designed for small business owners in the Triangle area; including Apex, Cary, Holly Springs, and Raleigh, who are ready to get consistent, strategic, and confident in their marketing.
It’s perfect for:
Local service providers who rely on word-of-mouth and want to show up stronger online.
Retail shops and boutiques aiming to attract nearby shoppers and repeat customers.
Creative entrepreneurs and small teams who need a smarter, simpler system for marketing.
All local business tired of guessing what to post or how to reach the right people.
If you’ve ever said, “We’re doing all the things, but nothing’s really working!” this workshop is for you.
WHAT YOU'LL LEARN
Over 8 weeks, you’ll master the foundations of a sustainable, omnichannel marketing system.
You’ll create a comprehensive omnichannel strategy tailored to your local audience, connecting your website, social media, email marketing, and customer interactions into a single, powerful system.
Define your ideal local audience and understand their online behavior.
Choose the right platforms for your business and your region.
Use Google Business, email, and social tools to boost local visibility.
Plan and repurpose content that keeps your business top-of-mind.
Leverage AI and chat tools to save time without losing your voice.
Measure what matters: track engagement, leads, and conversions that drive growth.
Build your 90-day marketing roadmap to stay consistent long after the workshop ends.
WHAT YOU'LL WALK AWAY WITH
You’ll master the foundations of a sustainable, omnichannel marketing system. The tools to grow your presence and a clear plan to reach the right people, both online and offline.
A customized omnichannel marketing plan built for your local business.
Templates, checklists, and workflows that make marketing manageable.
Confidence in using AI and chat tools to support your content creation.
A repeatable 90-day plan that drives real growth, not just more posts.
WORKSHOP FORMAT
1 weekly 90-minute session for 8 weeks
In-Person Sessions
Includes digital worksheets, templates, and resources
Led by The Bowerbird Agency Founder, Alexis Jenssen, creator of the Beyond the Feed™ strategy and the Little Bird Library™ tools & resources library
INVESTMENT
$650 Full Workshop
Limited seats for personalized support.
The Value of Your Investment
When you enroll in Beyond the Feed™, you’re learning more than “ how to do social media” ; you’re building a complete marketing system that will continue to generate leads, awareness, and sales long after our workshop ends.
This 8-week program delivers the equivalent of:
$3,000–$5,000 in strategic consulting value, drawn from the same omnichannel frameworks The Bowerbird Agency uses with its full-service clients.
$1,200–$2,000 in content development tools and templates, brand messaging maps, content planners, AI prompt libraries, and performance dashboards.
$500–$1,000 in local visibility and SEO improvements, once you implement your new Google Business, website, and content optimization systems.
That’s $5,000–$8,000 in total business value, from a one-time $850 investment.
You’ll walk away with:
A 90-day marketing plan designed to grow brand visibility and drive measurable sales.
Systems to save 5–10 hours per week on content planning and marketing execution.
Confidence in how to use AI and chat tools responsibly to create content that connects.
Clarity about where to focus your time, energy, and ad dollars, so every effort drives results.
Put simply: the strategies you’ll learn here will pay for themselves within your next few months of marketing activity, and continue compounding over time.
FAQ
Do I need marketing experience?
Not at all. We teach you everything step-by-step.
Is this just social media?
No way!! You’ll learn to connect your social, email, website, and local visibility into one cohesive system.
Will I get templates?
Yes! Every module includes editable templates, checklists, and guides.
Can I bring a team member?
Yes! Co-owners and core team members who are directly involved in your business’s marketing or operations are welcome to participate for a reduced fee. Please let us know in advance so we can confirm space based on class size. A discounted add-on rate is $475 for verified co-owners or internal team members who contribute to your marketing or management. Please contact us before the first session to confirm eligibility and reserve your seat.
*Each registration covers one participant.
WHICH WORKSHOP IS RIGHT FOR ME?
Not sure where to start?
Use the chart to see which workshop fits your stage of growth. Many business owners begin with the Local Launch Lab, then advance to the DIY: Omnichannel Marketing Workshop to take full control of their marketing strategy.
