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SMALL BUSINESS
MARKETING TIPS
Marketing tips, tools, and techniques to help small businesses grow and thrive
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The Content Multiplier: How to Get More Mileage from Your Marketing Efforts
Are you tired of feeling like you're constantly creating content, but not seeing the results you want? Do you wish there was a way to get...
2 min read


Small Biz Saturday: For Service Providers
Small Business Saturday is a fantastic opportunity for service-based businesses to shine! Here's how you can leverage the day to attract...
2 min read


DIY Marketing Hitting a Wall? Time to Call in the Pros!
We applaud the entrepreneurial spirit! Tackling your marketing in-house is a great way to get started, but there comes a point where DIY...
2 min read


5 Bowerbird-Approved Strategies to Boost Q4 Sales for Hyper-local Retail and Service-based Businesses
As the year winds down and Q4 approaches, hyper-local retail and service-based businesses are at a critical juncture to maximize their...
2 min read


The Hidden Costs of DIY Marketing: When Cutting Corners Hurts Your Business
In today's competitive landscape, businesses are constantly looking for ways to cut costs. One area that often gets targeted is...
2 min read


Hyperlocal Hashtags: The Secret Weapon for Local Service Businesses
In the digital age, local service businesses face a unique challenge: How do you cut through the noise and reach potential customers...
2 min read


Paid Ads Without a Digital Footprint? You're Burning Money, Not Building a Brand
In today's digital age, it's tempting to think that the fastest way to success is by investing in flashy ads and clever marketing...
2 min read


Confession Time: Why We Focus on Substance Over Trends
In the ever-evolving landscape of social media, it’s easy to get caught up in the whirlwind of viral trends and fleeting entertainment....
2 min read


Organic Social Media is Not Enough: Why Diversifying Your Marketing Efforts is Essential for Business Success
While organic social media marketing has its value in your marketing strategy, relying solely on this channel will limit your reach.
2 min read


Growing Leads with an Effective Omni-Channel Marketing Strategy for B2B Service-Based Businesses
In the last 5-10 years, lead generation for service based B2B businesses has changed significantly. Gone are the days where B2B...
3 min read


Utilize Consumer Spending Data to Amplify your Messaging and Increase Sales in Q2
Consumer spending habits change with the seasons…or quarters as we typically call them. Q2 brings significant changes in how and what...
2 min read


A Comprehensive Guide to Auditing Your Business's Digital Footprint
In today's digital age, a business's online presence is a critical component of its overall success. A well-managed digital footprint can...
2 min read


Unlocking Organic Discovery: Harnessing the Power of Keywords in Social Media
In the vast realm of social media, where countless voices compete for attention, utilizing keywords strategically can be a game-changer...
2 min read


The Power of Repetition
Social media is a crucial platform for small business owners to connect with their target audience and drive growth. However, with the...
2 min read


Should I pay for Advertising?
As a small business owner, we are often wondering if and when to save time spent creating targeted campaigns by investing in paid...
1 min read


3 ways to increase engagement on social media platforms:
You have spent hours and hours, day after day, month after month, year and after year creating content to appeal to your audience....
1 min read


15 Social Media Prompts for Retail
Shop owners, here are 15 prompts to inspire your social media marketing journey and increase your efficacy across platforms! 1. Share a...
1 min read


Grow your business by adding value to your products or services
Adding value to your products or services will grow your business! Here are some tips to help you get started: 1. Identify your...
1 min read


10 days of social media content for Instagram
We know you're all busy, working, growing, creating! Here are ten days of Instagram prompts to make life a little easier. Day 1: Share a...
1 min read


Ten Reasons to hire a marketing agency to support your small business!
We can think of a MILLION reasons why any and all small businesses should use a marketing agency like ours to grow their business. But,...
1 min read
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