Strategic Marketing Plan Template | The Bowerbird Agency
top of page
Your 90-Day Marketing Blueprint Starts Here.
You’ve got goals. Now let’s build the marketing plan to match. This template is your go-to tool for turning business objectives into focused, effective marketing strategies that actually get done.
 
Designed for startups and growing SMBs, this plan helps you connect the dots between goals, messaging, campaigns, platforms, and performance, without overcomplicating the process.
 
What’s Inside:
  • Business and marketing goal mapping
  • Audience definition and UVP refinement
  • Brand messaging strategy
  • Owned, paid, and earned channel planning
  • Time/budget allocation worksheet
  • KPI tracking and adjustment prompts
  • Quarterly review and “what’s changed” insights
 
Who it’s for:
New businesses, emerging teams, and solopreneurs who want to stop winging it and start executing with clarity
 
Why it’s worth it:
This is the foundation every business needs before launching campaigns, creating content, or outsourcing help. It’s how you market with purpose, not pressure.
 
For best results, follow up with the Omnichannel Content Calendar to put your plan into action.

Strategic Marketing Plan Template

$45.99Price
Excluding Sales Tax

  • All templates, guides, planners, and resources sold through The Little Bird Library by The Bowerbird Agency are subject to the following license terms:

    What You Can Do:

    • Use the file for personal or business use within your own company or brand.

    • Customize and edit the templates to fit your unique brand, audience, and offers.

    • Print or digitally share the completed materials internally with your team.

    • Use the materials to support your own marketing, planning, and strategic execution.

    🚫 What You Cannot Do:

    • Do not resell, redistribute, or reproduce this file (in part or in full) as a standalone product or within another product bundle.

    • Do not share the raw, editable files with clients, collaborators, or third parties outside your organization.

    • Do not claim these templates or frameworks as your own intellectual property or remove the copyright footer.

    • Do not use these resources to create competing products, trainings, or downloads.

    Want to License These Templates for Your Clients or Trainings?

    We offer a white-label licensing option for consultants, coaches, agencies, and educators.
    Reach out to info@bowerbirdagency.com for extended use licensing options.

    © 2025 The Bowerbird Agency. All Rights Reserved.
    Little Bird Library | www.bowerbirdagency.com

bottom of page